The Challenge:​

Within the "You Become More with VeVa" concept, develop a new campaign aimed at both parents and young people. A campaign that builds on the previous one.

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The IDEA:​

The MBO Safety & Craftsmanship (VEVA) course is the perfect stepping stone to a job in the Royal Netherlands Army. During the training you will learn a trade such as ICT, construction or healthcare and discover how you can apply your trade.

 

So do you choose a normal education or do you choose a profession and military skills? In the campaign 'Become more with VEVA', the perception of young people changes in a camouflage world. Videos were targeted on social platforms. 

 

Social I online
Concept: Sjoerd Verbrugge & Stan Severin

Production: Hot Pepper​

Director and Editor: Rogier Hendriks

D.O.P.: Ties Versteegh
Animation/Post production: The Outpost
Grading: Captcha
Employer Branding Agency: Steam
Client: VEVA Department of Defence

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My role: Creative Concept and Art Direction

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In Collaboration with Maarten Kuipers​