The idea:

As a sponsor of National Outdoor Play Day, Univé Insurance wants to inspire the "indoor generation" to exercise more and play outside. Of course, this must be done safely. That's why we've created 20 Univé "Beware of Children" dolls based on over 400 children's drawings. These playful designs can be seen throughout the Netherlands and are intended to remind drivers to slow down near playing children.

 

OLV I social 

​​​

This idea was parked for a while before being re-proposed and implemented by the team of DEPT®.

​

Concept: Sjoerd Verbrugge

Execution: Team DEPT®​​