The challenge:

​Every year, health insurers battle for the switchers. And every year, people only discover the premiums in November. Univé knows it won’t be the cheapest. And with a minimal marketing budget, the challenge is even greater. 

What Univé does bring to the table are its standard Care Extras: added services that make a real difference. From replacement home care to 24/7 access to a doctor and personalized nutrition advice. The question: how do we win the healthcare battle with Care Extras?

 

The idea:

Because of the limited budget, we focus on one medium: radio. That’s where we will truly reach the listener. In 25 seconds, you are taken into a familiar care situation, right at someone’s home. The script is written so that you imagine the context yourself. And feel it too. All that’s left is for Univé to be there for you. This is how we take care of each other. And this is how Univé takes care of you with Care Extras.

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With limited resources, we concentrate on one channel: radio. It’s the medium where we can genuinely connect. In 25 seconds, listeners are placed in a recognizable care situation—right at home. The story is written so they imagine the scene themselves. They feel it. And in that moment, all Univé has to do is be there for them.

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Radio I website 

 

Concept: Sjoerd Verbrugge & René Verhagen & Stan Severin

Agency: DEPT®