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Univé, Feel safe

With the theme 'Feel safe. Especially in traffic', Univé wants to show that you feel safer in traffic if you do your part. The cooperative helps with various initiatives. The online video shows what Univé does together with you to make traffic safer. 


We follow a boy (known from the earlier Univé brand commercial) on his BMX who is in a hurry to get to school on time. Univé launches 'Safe on the Road', a new function in the app that monitors your driving behavior while driving. How fast do you accelerate? How fast do you drive? Do you brake with screeching tires or do you brake in a measured manner? Can you keep your hands off your phone? This data is used to calculate the extent to which your driving behavior is safe. With a good score, Univé rewards drivers with a premium discount on their car insurance of up to ten percent.

Cinema | online video I activation I radio | social media


Director: Bodhi Le Belle

D.O.P.: Rutger Storm

Production: SuperEasterFeather

Agency: Dept
Client: Univé


As a cooperative, Univé wants to contribute to the safety of its members, including in traffic. To this end, Univé supports regional initiatives in the field of road safety. For example, Univé provides local driving skills training and regularly distributes bicycle lights locally in shops and schools. In this way and with the addition of 'Safe on the Road' to the Univé app, Univé makes an optimal contribution to safer traffic.” For this reason, the campaign and the launch of the new functionality coincide with the moment when schools start again.

Veilig op WegUnivé
00:00 / 00:25
Dokter bij de handUnivé
00:00 / 00:25
00:00 / 00:25

Univé, take care of each other

Every year, health insurers compete for customers in November. Univé as well. Due to a limited budget, we have chosen radio as the main medium. The radios take you to a recognizable care situation at home. We try to touch people emotionally that way. And in that way make them consider choosing Univé as their health insurer.

Radio I website 


Agency: DEPT®

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