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Albert Heijn

Your trusted Albert Heijn XL is being renewed.

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Pass the plate and win a unique diner in a restaurant during the pandemic. 

Based on the commercial made by Serviceplan we thought of the social activation


Pass the Plate. An influencer posts a video on Facebook in which he/she passes a dish downwards out of frame. Another influencer will comment with a video in which he/she also passes a dish with food from the top down.


Then it’s up to our Facebook users to continue the thread. This can be done with either their own dinner or with a fresh ingredient from Aldi.

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Agency: Serviceplan Brussels (Social Ad)
Copy: Robin Stam (Facebook Ad)

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