The Challenge:​

​ProVoet (branche organisation for pedicure specialists) wanted to raise awareness and remind people of the importance of a pedicure.

 

The idea:

To achieve this we created a TV commercial based on a simple question: What if your feet were your hands. Would you take better care of them? This lead to a simple but striking visual demonstration.

​

TV I social I online

​​

Concept: Sjoerd Verbrugge & Raphael Kamp

Director: Rob Lücker / Hazazah

D.O.P.: Lex Brand

Post Production: Storm Production

Agency: Selmore

Client: ProVoet
 

In collaboration with Diederick Hillenius and Poppe van Pelt.

​

•  2018- ADCN Finalist Advertising Film