​We are facing serious challenges with the climate. And that is why we often see very serious communication about this… This can keep people at a distance and make it difficult to know where to start taking action. An approach with more lightness and humor is a way to break down this barrier and create impactful positive attention.
 
For example, this poster for the fictional event ‘The Dutch Championship Treading Water 2064’ shows in a light-hearted way that rising sea levels are a serious problem, but that we can all achieve a little bit of climate gain every day with small things, such as turning down the thermostat or taking the train to work. And in this way we encourage you to start reducing your CO2 footprint today.

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Created for Posters for the Planet.

In collaboration with JP Nieuwerkerk.