Ministry of Health, Welfare and Sport​​

We developed a Facebook game where you could trick your friends. The game took place around New Year’s, with January 1st as the central date. By placing a bottle of alcohol on a friend’s wall, they risked becoming “liable.”

The challenge was to pass the bottle on to another friend before January 1st. But stay alert- your friends could trick you too! Whoever still had a bottle on their wall after January 1st was “liable” and eliminated from the game. Whoever managed to get rid of their bottle had a chance to win the grand prize: a VIP treatment to a concert of their favorite artist.

 

Concept: Sjoerd Verbrugge & Joey Boeters

Production: MediaMonks
Agency: Roorda

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In collaboration with  Joeri Jansen.

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• 2012 - San Accent - Non-Profit & Government