Hertog JAn​

This time, the brewery didn’t decide on the next beer - the fans did. Hertog Jan turned the whole of the Netherlands into a tasting room. From pubs to kitchen tables, beer lovers sampled, debated and voted as if they were standing at the kettles themselves. The community became co-brewer, choosing the beer worthy of carrying the Hertog Jan label.

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TVC, I social activation I on trade tastings in cafes

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Concept: Krijn Smits

​Agency: Pickle Factory

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My contribution was modest, but part of the overall effort. 
 

In collaboration with Ingo Mettes 

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• San Accent 2011 -  Fast Moving