Greenpeace

Early in my career, I worked on an impactful online campaign against overfishing, urging Dutch State Secretary Henk Bleker to reform national fishing policies. With the slogan, “Make your voice heard, for the fish!” we set out to engage the public in a lighthearted yet powerful call to action. The campaign gained traction thanks to popular radio host Giel Beelen, who used his platform to spotlight the issue and inspire listeners to join the cause.

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Online I social I website I PR

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Concept: Sjoerd Verbrugge & Joey Boeters
Design: Preetam Slot​

Agency: Roorda

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In collaboration with Joeri Jansen​