The challenge:
How do we turn those energy-saving tasks into a movement people want to join - without feeling obliged to?

 

The idea:

A campaign that highlights how, when everyone does small saving jobs at home with Gamma’s help, it creates a big positive impact for the Netherlands.

 

On one street, neighbours inspire each other with every clever fix - and keep their partners updated on the smart jobs spotted next door. Even a new faucet aerator doesn’t go unnoticed, instantly turning into the latest must-have motivation. And that’s how the domino effect begins...

​

TV I OLV I social I DOOH I OOH

​​

Concept: Sjoerd Verbrugge & Stefan Leendertse

Director: Robin Zom

D.OP.: Wouter Hoogland

Post Production: CZAR

Music: Major Fifth

SFX: Soundcircus

Agency: VML

Client: GAMMA​​