The challenge:​​

Increase paint sales by 10% in 6 months by turning doubt into confidence with the GAMMA Color Tester.

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The idea:

Choosing colours for your home often feels like a gamble, but with the Gamma colour tester, you can confidently find the shade that truly suits your home-tested alongside your own furniture and in the right lighting. And can it be mixed in any colour.

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TV I OLV I social I radio

 

Concept: Sjoerd Verbrugge & Stefan Leendertse

Director: Tom Sibma

D.OP.: Lenny Lu

Post Production: CZAR

SFX: Soundcircus

Agency: VML

Client: GAMMA​​​