Univé
The challenge:
With the theme 'Feel safe. Especially in traffic', Univé wants to show that you feel safer in traffic if you do your part. The cooperative helps with various initiatives. The online video shows what Univé does together with you to make traffic safer.
The idea:
We follow a boy (known from the earlier Univé brand commercial) on his BMX who is in a hurry to get to school on time. Univé launches 'Safe on the Road', a new function in the app that monitors your driving behaviour while driving. How fast do you accelerate? How fast do you drive? Do you brake with screeching tires or do you brake in a measured manner? Can you keep your hands off your phone? This data is used to calculate the extent to which your driving behaviour is safe. With a good score, Univé rewards drivers with a premium discount on their car insurance of up to ten percent.
Cinema I OLV I radio
Concept: Sjoerd Verbrugge & Stan Severin
Director: Bodhi Le Belle
D.O.P.: Rutger Storm
Production: SuperEasterFeather
Agency: Dept
Client: Univé
In collaboration with René Verhagen and Michael Maaskamp.
As a cooperative, Univé wants to contribute to the safety of its members, including in traffic. To this end, Univé supports regional initiatives in the field of road safety. For example, Univé provides local driving skills training and regularly distributes bicycle lights locally in shops and schools. In this way and with the addition of 'Safe on the Road' to the Univé app, Univé makes an optimal contribution to safer traffic.” For this reason, the campaign and the launch of the new functionality coincide with the moment when schools start again.