The idea:

As a sponsor of National Outdoor Play Day, Univé is getting the "indoor generation" back on their feet. To keep things safe, we asked kids to design their own traffic guardians. Out of 400+ imaginative drawings, we brought the 20 most vibrant designs to life as "Beware of Children" dolls.

 

Spotted all across the Netherlands, these playful figures do more than just look good, research shows that drivers instinctively slow down when they see a child’s creativity. We’re turning art into safety to make every street a playground!

 

OOH I OLV I social I PR

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Concept: Sjoerd Verbrugge & Stan Severin

Creative execution: Team DEPT®​​

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• 2026 - ADCN Finalist (Outdoor)